JEEP - SOUTHERN COAST OF SPAIN - Feb. 2012
The ROEPHOTO team heads to the south of Spain to shoot an international ad campaign for Jeep. We worked with the creative team from Leo Burnett - Alessandro and Carola from Italy, as well as Chris and Stuart, their stateside account team.
Coordinating three languages on our initial conference calls made for an interesting start to the project. However, Alessandro's ability to speak all three of them helped bridge the gap.
After landing in Madrid, then the high-speed train to Malaga, the American, Italian and Spanish teams were full on into the project. The series of ads took us from the mountains of Grenada to the coast of the Mediterranean. The ads combine editorial fashion and the rugged style of Jeep. Images coming soon to the roephoto site.