The Roe Photo crew teamed up with Carhartt to create still imagery and a video showcasing local Detroiters. We got to meet some great people doing amazing things in the city of Detroit - people trying to make a difference where they live.
This has been a great part of working with Carhartt. We use real people doing rugged, cool, gritty, creative, and inspirational work. The brand attracts hard working people with appreciation and purpose for what they do which is something we enjoy being a part of.