A cowboy stands on a flatbed truck tossing hay to cattle with snow-covered mountains in the distance.A cowboy stands on a flatbed truck tossing hay to cattle with snow-covered mountains in the distance.
All Projects

Carhartt

We worked with tradespeople across the country, from ranchers to construction workers. No models. Just people who live the work every day.
Fashion
Lifestyle

Client / Agency Partner

Carhartt Direct

Location

Nationwide

Deliverables

Stills for print, web, and social.
A man wearing a Carhartt jacket leads his horse across a fenced pasture as sunlight cuts through the cold air.
A farmer carries a crate of fresh produce through tall grass with an old red pickup parked behind him.
Two riders on horseback navigate rocky terrain under a wide blue sky, desert cliffs and formations in the background.
A worker in a hard hat and gloves hauls a heavy blue rope across a dock at an industrial site, machinery and cranes behind him.
Two workers in heavy outerwear operate a large snow machine on a frozen job site surrounded by trees.
A worker in an orange shirt pushes a large cart loaded with stacked industrial materials through a factory floor.
A worker climbs onto the wing of a red and white bush plane parked on snow, preparing it for flight in cold conditions.
No items found.

Real People.

We worked with tradespeople across the country, from ranchers to construction workers. No models. Just people who live the work every day.
A dockworker in a red hat coils heavy rope beside a bright red tugboat, cold air visible above the icy deck.
Construction workers in Carhartt gear measure ground levels near heavy equipment on a snowy mountain worksite.
A mechanic rolls a motorcycle out of a dimly lit industrial shop, an old blue pickup parked behind him.
A construction worker climbs a steel bridge structure high above a river on a snowy day, safety harness strapped in place.
A man in a flannel shirt moves a massive ice block outside a facility marked “Cape Pond Ice,” sunlight reflecting off the frozen surface.
Three oil rig workers in tan coveralls operate heavy drilling machinery on an active job site.
Two workers guide a suspended load from a crane on a ship deck, one man using a sledgehammer to adjust the rigging.
A man walks through heavy rain carrying a canoe on his shoulders, dark storm clouds rolling over a distant treeline.
A blacksmith in a blue shirt works a piece of metal on an anvil inside a workshop, sparks flying as he strikes with a hammer.
A carpenter uses a circular saw to cut lumber outside a cabin under a clear winter sky, snow covering the ground around him.
A construction worker in a hard hat carries a large wooden beam up scaffolding surrounded by snow-dusted pine trees.
A worker in an orange shirt and hard hat uses a hammer to break through drywall inside a weathered building filled with daylight.
A man drives a steel fence post into the ground with a heavy mallet beside a pickup loaded with wire fencing.
An ironworker in a safety harness walks across a steel beam high above the city skyline, sunlight hitting the metal structure.
Two workers stand on an airboat collecting vegetation in a marsh under an overcast sky.
A man wades through waist-deep marsh water carrying a rake and net, storm clouds building in the distance.
Two men pull heavy ropes to secure equipment at an outdoor worksite, gravel and machinery surrounding them.
A craftsman wearing a mask and safety glasses cuts metal tubing with a circular saw inside a workshop, sparks flying.
A fisherman on a boat hauls in a crab trap from rough ocean waters under dark storm clouds.
A construction worker steadies a massive excavator bucket against a brick wall, preparing it for repair or inspection.
A demolition worker uses a sledgehammer to break through a crumbling wall inside an old industrial building.
A man drives a dogsled team across a frozen landscape lined with pine trees, the sled cutting a trail through deep snow.
A steelworker stands beneath a bridge holding a heavy beam on his shoulder, city buildings visible in the background.
A man throws a chain to secure a log raft on a river, dark mountains and overcast skies behind him.
A dockworker pulls thick rope across a wet surface, standing firm against wind and cloud.
No items found.
A man in safety gear pulls a thick cable across the rusted surface of a large industrial vessel, sunlight breaking through clouds above.

Authenticity Earned

The connection to the brand made participation natural. The result is imagery that feels real because it is real.
Portfolio

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