Profile view of Chevy Colorado ZR2 cutting through sand with flying debris in midair.Profile view of Chevy Colorado ZR2 cutting through sand with flying debris in midair.
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Chevy Colorado ZR2

The direction was clear. Make the truck look tough and capable. The ZR2 delivered in sand and rock, and the environments supported that story in every frame.
Automotive
Location
Video

Client / Agency Partner

Commonwealth // McCann

Location

Oregon Coast and sand dunes

Deliverables

Stills for web and print.
Front three-quarter view of Chevy Colorado ZR2 cutting through sand with flying debris in midair.
Close-up of spinning rear wheel of Chevy Colorado ZR2 kicking sand into air during acceleration.
Blue Chevy Colorado ZR2 parked at sunset with tire tracks leading across sand dunes.
Man stepping out of blue Chevy Colorado ZR2 onto sand at sunset with boot and dune detail visible.
Blue Chevy Colorado ZR2 parked on a dune crest against warm sunset tones and open desert.
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Built for Capability

The direction was clear. Make the truck look tough and capable. The ZR2 delivered in sand and rock, and the environments supported that story in every frame.
Close-up of Chevy Colorado ZR2 cutting into sand, debris flying from front tires.
Close-up of Chevy Colorado ZR2 cutting into sand, debris flying from front tires.
Wide shot of Chevy Colorado ZR2 powering through dunes under clear blue sky.
Rear three-quarter view of blue Chevy Colorado ZR2 driving uphill leaving a sand trail behind.
Man walking toward blue Chevy Colorado ZR2 with backpack, coastal grass in background.
Man walking toward blue Chevy Colorado ZR2 with backpack, coastal grass in background.
Close-up of man loading gear into tailgate of Chevy Colorado ZR2, morning light hitting chrome details.
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Chevy Colorado ZR2 climbing a sand ridge with sunlight breaking over the horizon.

Color and Environment

We leaned into bold color and strong locations to match the truck’s presence. The vivid blue stood out against the terrain, with clean execution and no distractions.
Portfolio

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