A red Ford F-150 Lightning tows an Airstream trailer through pine-covered mountains, dirt kicking up behind it.A red Ford F-150 Lightning tows an Airstream trailer through pine-covered mountains, dirt kicking up behind it.
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Ford F-150 Lightning

We covered desert, city, and mountain locations to show the full range of the vehicle. Each environment added a different layer to the story and pushed the production to stay agile.
Automotive
Location

Client / Agency Partner

VMLY&R

Location

Southern California

Deliverables

Stills and motion for web and social platforms.
The Ford F-150 Lightning charges through the desert, flinging dirt and sand dramatically into the air, with jagged rocks and stormy skies behind it.
A woman smiles inside the cabin of a Ford F-150 Lightning, leaning toward the center console with sunlight streaming through the windshield.
A man organizes tools and gear inside the open front trunk of a Ford F-150 Lightning, desert landscape behind him.
Two passengers ride inside a Ford F-150 Lightning with the panoramic roof open, sunlight and landscape visible ahead.
A person cuts lumber using a circular saw powered by a Ford F-150 Lightning on a residential job site.
A Ford F-150 Lightning tows an Airstream trailer along a coastal highway, ocean cliffs and blue sky in the background.
Two mountain bikers rest beside a silver Ford F-150 Lightning parked in a pine forest, sunlight streaming through the trees.
A woman stands beside a Ford F-150 Lightning with its front trunk open, storing gear after a desert ride as bikers pass in the background.
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Performance For Every Environment

We covered desert, city, and mountain locations to show the full range of the vehicle. Each environment added a different layer to the story and pushed the production to stay agile.
A family sets up camp near the coast beside a Ford F-150 Lightning and an Airstream trailer, soft morning light over the cliffs.
A man loads a mountain bike into the bed of a Ford F-150 Lightning while another cyclist adjusts his helmet, late afternoon sun glowing on red paint.
A Ford F-150 Lightning drives through a dusty desert landscape at sunset as a man walks nearby, golden light cutting through the haze.
A red Ford F-150 Lightning drifts powerfully through sand, kicking up a massive cloud of dust against rugged desert rock formations.
A man in a dark shirt and sunglasses stands beside a Ford F-150 Lightning, his reflection visible in the truck’s glossy black surface.
A worker loads lumber into the bed of a silver Ford F-150 Lightning parked outside a modern industrial building.
A Ford F-150 Lightning drives through a sleek urban district, morning light streaking across glass buildings.
A man walks toward a silver Ford F-150 Lightning parked in an urban plaza, late-day light glinting off the tailgate.
Close-up interior view of the Ford F-150 Lightning’s front seats and center console, showcasing premium leather and refined detailing.
A woman smiles beside an open Ford F-150 Lightning frunk in front of a city skyline, showing the truck’s storage versatility.
Interior view of the Ford F-150 Lightning cabin at night, dashboard illuminated with ambient blue light and a large center touchscreen.
A man walks across a rooftop parking deck with a blue Ford F-150 Lightning parked nearby, surrounded by glass high-rises.
A woman loads outdoor gear into the back seat of a Ford F-150 Lightning, snowboards and boots neatly arranged inside.
Close-up of hands adjusting settings on the Ford F-150 Lightning touchscreen, dashboard bathed in warm afternoon light.
A silver Ford F-150 Lightning parked at a lakeside boat launch, with people loading gear onto a wake boat under clear mountain skies.
A red Ford F-150 Lightning tows a wake boat along a mountain lake road, morning light glinting off the truck and water.
Close-up of a man connecting power cords to the Ford F-150 Lightning’s rear bed outlets, yellow cables glowing in afternoon light.
A man in flannel connects extension cords to the Ford F-150 Lightning’s front power ports, light streaming through a wooden structure behind him.
A silver Ford F-150 Lightning drives through a city street at golden hour, glass towers reflecting warm light as it moves past.
A silver Ford F-150 Lightning drives through a city underpass at night, reflections of neon light streaking across wet pavement.
A red Ford F-150 Lightning powers down a coastal road, front grille illuminated against wind-swept cliffs and water.
At dusk, a Ford F-150 Lightning sits in a modern driveway, warm house light spilling into the scene.
Overhead view of a red Ford F-150 Lightning in the desert, tailgate down with a person setting up equipment on the sand.
Overhead view of a Ford F-150 Lightning parked in a workshop at night, bed lit up and loaded with power tools as two people work nearby.
A man plugs equipment into the open front trunk of a Ford F-150 Lightning, dirt job site and tools scattered around.
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A man and woman sit on the tailgate of a red Ford F-150 Lightning, chatting with mountain bikes and gear

Seamless from Stills to Motion

Stills and motion were captured side by side with a fluid workflow. The team moved efficiently between both, delivering consistent content across every platform on time and on budget.
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