Ford F-150 towing an Airstream trailer across a mountain road beneath a steel bridge, sunlight breaking through clouds.Ford F-150 towing an Airstream trailer across a mountain road beneath a steel bridge, sunlight breaking through clouds.
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Ford F-150 Launch

We started in warm conditions and within days faced heavy snowfall. The environment forced a shift in approach and required fast decision making.
Automotive
Location
Video

Client / Agency Partner

VMLY&R

Location

Colorado and Oregon

Deliverables

Campaign imagery captured across multiple locations.
Construction worker carrying lumber in front of a silver Ford F-150 on an active job site.
Red Ford F-150 parked at a modern construction site as a crane lowers equipment into place.
Interior of a Ford F-150 packed with camping gear and a cooler, sunlight filtering through trees outside.
Silver Ford F-150 parked outside a mountain cabin as hikers unload gear at dusk.
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Weather Changes Everything

We started in warm conditions and within days faced heavy snowfall. The environment forced a shift in approach and required fast decision making.
Red Ford F-150 launching a boat at sunrise by the river, bridge structure visible in background.
Blue Ford F-150 climbing rugged hillside terrain surrounded by pines and basalt boulders.
Blue Ford F-150 parked near camper trailer as a couple prepares for a weekend trip, golden light filling the valley.
Blue Ford F-150 next to an Airstream trailer at a lakeside campsite with family gathered around gear.
Couple cooking on a portable grill beside a blue Ford F-150 and Airstream trailer at a campsite.
Red Ford F-150 launching a boat at sunrise by the river, bridge structure visible in background.
Ford F-150 facing camera at sunrise on an open field surrounded by mountain ridges.
Ford F-150 parked on rocky terrain overlooking a river valley, framed by morning mist and soft light.
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Close-up of Ford F-150 tailgate and “Limited” badging against a rocky landscape backdrop.

Adapt and Deliver

We adjusted locations and kept production moving. The ability to adapt under pressure kept the project on track and delivered the final work.
Portfolio

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