Ford F-150 with rooftop tent parked in Utah desert at sunrise, man tending to campfire.Ford F-150 with rooftop tent parked in Utah desert at sunrise, man tending to campfire.
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Ford F-150

We cast talent in Moab, finding the right mix of adventure seekers and cowboys. The people matched the environment and helped bring the story to life authentically.
Automotive
Location
Lifestyle

Client / Agency Partner

VMLY&R

Location

Moab, Utah

Deliverables

Stills for web and social.
Ranchers tending to horses beside wooden fence with Ford F-150 parked in background.
Man sitting near campfire beside Ford F-150 with rooftop tent in open desert landscape.
Man sitting on tailgate with dog beside him, mountains in background during golden hour.
Man organizing gear in Ford F-150 bed with rooftop tent and morning light on horizon.
Man sitting by campfire at dusk, Ford F-150 and desert horizon silhouetted behind him.
No items found.

Adventure Casting

We cast talent in Moab, finding the right mix of adventure seekers and cowboys. The people matched the environment and helped bring the story to life authentically.
Couple loading camping gear, helmets, and duffels into Ford F-150 bed under warm afternoon light.
Close-up of older rancher in cowboy hat looking toward camera as light hits his face.
Front view of Ford F-150 on dirt road beside red tractor, dust rising in the morning light.
Two men working from the front seats of Ford F-150, laptop open with landscape in background.
Rear detail of red Ford F-150 FX4 with sunlight hitting the tailgate as group gathers nearby.
Man driving Ford F-150 through Utah desert highway with light streaking across dashboard.
Man loading red generator and coiled cables into Ford F-150 bed in front of red barn.
No items found.
Interior view of Ford F-150 packed with camping gear, woman sitting on folded cooler looking out the rear door.

Range in Location

Moab provided a wide range of landscapes. From ranch settings to trail systems, each location added depth and made the work feel real and connected to the place.
Portfolio

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