Carhartt in the Mitten

For the summer shoot for Carhartt, they decided to use Michigan for our state to feature. We only had a week to shoot so we decided to stay in the Lower Peninsula. Matt did a great job finding hard working people that were stoked about being a part of Carhartt ads. We had Goetz bring the Simba moho all the way from Cali, packed it up with all our clothes and headed out.

As usual, we got to work with some amazing people and see the beauty in our home state. We circumvented the whole Lower Peninsula with the moho and our crew trucks. Brian Bennett and Ron Harper were the creatives behind the project. They are always up for standing in for lighting tests while our subjects are getting "all Carhartted up". It was a great trip and an awesome time in our great state.

Roe Photo